The Story Behind the Brand Podcast
In December of this past year, Kid D President Steve Nanino was asked to be a guest on Roman Vela's entrepreneurial podcast: "The Story Behind the Brand". They took a deep dive into the history of Kid Dangerous, current trends in retail and lessons Steve has learned along the way. The podcast was broken up into two episodes. To listen to the episodes, click below:
To read the episode descriptions from "The Story Behind the Brand", see below and thanks for the love!
EPISODE 1 - In 2006, Steve Nanino, CEO of Kid Dangerous and team, saw a need for a brand that was less about the logo and more about a message. That message was edgy, loud, and full of spirit. Full of F-bombs, drug references, and the like, their brand quickly attracted a following, first among friends and later with retailers. But on the business side, they were young and naive and didn't understand what they were getting themselves into but they moved ahead anyway. In Part 1 of our interview, see how Steve and his team, grew a premium graphic tee business. How it started, how it evolved with the market, how they landed retailers, and how they have expanded into women and kids apparel and what comes next. You'll also hear advice for young apparel entrepreneurs and dealing with the ups and downs of running your own business. Listen to this episode and hear Steven Nanino, CEO of Kid Dangerous share the inside story of the building a brand.
EPISODE 2 - How do you evolve your brand? How do you expand into other markets? Steve Nanino, CEO of Kid Dangerous, gives us an MBA level discussion on growing a graphic premium tees business. He shares how they evolved the business into women and kids apparel as well as evolving as business executives. He shares the good and bad of trade shows and why they might not be worth it. He also shares invaluable experience on the Direct-to-Consumer (D2C) vs. Retail debate and why some "pure" D2C brands may be missing out on support, customer feedback, and additional revenues. In this episode, see how Steve and his team, grew a premium graphic Tees business. How it started, how it evolved with the market, and how Kid Dangerous is giving back to the community through homelessness initiatives., You'll also hear advice for young apparel entrepreneurs and dealing with the ups and downs of running your own business. Listen to Part 2 of this episode and hear Steven Nanino, CEO of Kid Dangerous share the inside story of the building a brand.