Kind Campaign x Bloomingdales Collab
Every year, Bloomingdales partners up with a selected charity and helps create a capsule collection featuring the organization, holds in-store events promoting awareness and allows shoppers store-wide to round up to the next dollar on their purchases to donate to the cause. The Fashionable Fundraiser is an awesome initiative and one that generates a lot of awareness and publicity for the charity. This year, they chose the Kind Campaign, a nonprofit organization that brings awareness, educates and provides support to combat the negative effects of girl-against-girl bullying.
After doing an awesome job on the Native Son Pride Month capsule (see post here), we were asked to develop a line of tees for women, men and kids that would be used for the collection. It was an awesome project to work on and the more we learned about the Kind Campaign the more excited we were to help out. Luckily, everyone liked our tee designs and within a matter of a couple weeks, our shirts were hitting the floor at Bloomingdales locations nationwide. The Kind Campaign cause hit particularly close to home for Girl Dangerous who's main initiative is to support, motivate, inspire and empower women and girls through our brand.
To learn more about Kind Campaign, please check out their site here. After selling out in a matter of days, we restocked several stores and Bloomingdales.com and you can shop the tees by division by clicking on the following links: MEN, WOMEN, KIDS
In addition to carrying the gear, Bloomingdales threw some really cool events in-stores and we were able to attend at Santa Monica and Century City. Check out the photos below and remember, it's cool to be kind, people.